Course Details

Course Overview

This course is for aspiring designers who want to build a strong foundation in visual communication. You will learn the core principles of design, master industry-standard software, and apply your skills to real-world projects, culminating in a professional portfolio.

Module 1: The Fundamentals of Visual Design

• Topic: The Elements and Principles of Design

  • Understanding line, shape, form, space, texture, and color.

  • Applying balance, rhythm, hierarchy, and unity in compositions.

• Topic: Color Theory and Psychology

  • Learning the color wheel, harmony, and schemes.

  • Understanding the psychological impact of color in design.

• Topic: Typography and Communication

  • Exploring font classifications, families, and pairing.

  • Mastering kerning, leading, and tracking.

  • Designing with type to convey a message effectively.

Module 2: Industry-Standard Software

• Topic: Adobe Illustrator for Vector Graphics

  • Mastering the Pen Tool and shape-building.

  • Creating logos, icons, and illustrations.

• Topic: Adobe Photoshop for Raster Graphics

  • Working with layers, masks, and adjustment layers.

  • Image manipulation, retouching, and compositing.

• Topic: Adobe InDesign for Layout

  • Designing multi-page documents like brochures and magazines.

  • Understanding master pages, grids, and print-ready files.

Module 3: Visual Identity and Branding

• Topic: The Anatomy of a Brand

  • Developing a brand's purpose, personality, and values.

• Topic: Logo Design and Symbolism

  • Exploring different logo types and the design process.

  • Creating a unique and memorable logo.

• Topic: Building a Brand Style Guide

  • Defining brand colors, typography, and visual assets.

  • Compiling all elements into a comprehensive guide.

Module 4: Design for Digital and Print Media

• Topic: Web and UI/UX Design

  • Designing mockups for websites and mobile apps.

  • Understanding user flow and wireframing.

• Topic: Social Media and Digital Marketing Graphics

  • Creating engaging graphics for platforms like Instagram, Facebook, and LinkedIn.

  • Optimizing visuals for different channels.

• Topic: Print Design and Production

  • Preparing files for print (CMYK, bleed, trim marks).

  • Designing effective posters, flyers, and business cards.

Module 5: Portfolio and Professional Practice

• Topic: Building a Professional Portfolio

  • Showcasing your best projects in a cohesive online portfolio.

  • Writing effective project descriptions and case studies.

• Topic: Client Management and Communication

  • Learning to write proposals and contracts.

  • Managing feedback and revisions with professionalism.

• Topic: Career Paths and The Future of Design

  • Exploring different career opportunities in the design industry.

  • Staying current with design trends and technologies.